Annuity Sales
Total annuity sales for 2011 were $231 billion [$155 in variable annuities (VAs) and the balance in fixed-rate annuities]. Of this $231 billion total for 2011, $223 billion was invested in deferred annuities and less than $9 billion to immediate annuities. The vast majority of variable annuity sales are from 1035 exchanges (not new money). The ratio of net flow to total sales for 2011 was under 18%. Variable annuity net flows (new money) were < $28 billion of the $155 billion in total sales (new money + exchanges). In 2002, total net assets of annuities (fixed and variable) totaled $1.2 trillion, $2 trillion in 2007, and $2.2 trillion ($1.5 in VAs and $0.7 in fixed) by 2011. The table below shows the top 10 VA sellers for 2011 (source: Morningstar).
2011 Variable Annuity Sales [In Billions]
Top 10 Sellers
Company |
Total Sales |
% of 2011 Sales |
MetLife |
$29.5 |
19% |
Prudential Financial |
$20.2 |
13% |
Jackson National |
$17.5 |
11% |
TIAA-CREF |
$13.5 |
9% |
Lincoln Financial Group |
$9.4 |
6% |
SunAmerica/VALIC |
$8.0 |
5% |
Nationwide |
$7.7 |
5% |
AXA Equitable |
$7.0 |
5% |
Ameriprise Financial |
$6.4 |
4% |
AEGON/Transamerica |
$5.4 |
3% |
Fixed-Rate Annuities
Variable Annuities
Living Benefits