ETNs
Exchange-traded notes represent ~1% of the exchange-traded marketplace; ETFs account for the other 99%. Part of the huge difference in market share is that ETNs have structural risk ETFs do not; ETNs are notes issued by institutional investors such as banks and brokerage firms. If the issuer does not live up to its obligation (repaying principal plus any credited gains), the investor can lose part or all of his/her principal, even if the underlying assets of the ETN have performed well. This is known as “counterparty risk” (think Lehman Brothers in 2008).